This briefing provides key insights on Influencers’ sources of military impressions. Results highlight that influencers get most of their sources of impressions about the Military from personal connections and they tend to trust these sources the most. Conversely, few influencers get their impressions of the military from official military outreach efforts, such as advertisements. Although influencers say the impressions they get of the Military from outreach efforts are positive, few trust these sources to the extent they do their personal connections.